QUESTIONS AND ANSWERS ABOUT THE RIDER'S WORKSHOP
Many
friends and acquaintances have asked me questions about The Rider’s
Workshop. I want to answer some of these questions to better clarify the purpose
of the Rider’s Workshop.
How did the Rider’s Workshop get started?
I had been working in sales at Bob’s BMW for several years and had this
thing going called the Second Sunday Ride. The ride was very successful, so
we discussed having a Rides Department as an adjunct to the rest of the store.
From a business standpoint, it would naturally ring the cash register.
But
you left Bob’s. Why?
It became clear to me that in order to create a high quality riding experience
for BMW riders, beyond simply a store adjunct, I’d have to immerse myself
in the project and do it full time. That is what I’m doing.
What
are your qualifications to conduct such a workshop?
I am not a certified riding instructor but I do have unique teaching qualifications.
Since college, I have always been a commissioned salesman. In fact, I have
never had a salaried job. Selling is teaching and teaching is selling. Before
I came to Bob’s BMW, I enjoyed nearly twenty years in the life insurance
business where the sale was always made by teaching. At Bob’s I sold
over 1000 motorcycles, so I truly have acquired over thirty years of teaching
experience.
I also feel fortunate to have flown airplanes before I rode motorcycles. Skilled
pilots fly very smoothly. An interesting fact is that flying skills and motorcycling
skills are very much alike so, as a skilled pilot myself, I ride well and
know how to teach you to do the same.
As for how I acquired my road knowledge, my sister swears in another life
I was an Indian scout. She likes describing how even as a young boy, I was
always exploring the furthest reaches of our Midwest surroundings. I am a
natural when it comes to studying and exploring Appalachian back roads and
have logged nearly 300,000 miles on them. As a result, my knowledge is extensive.
Do
you have a Mission Statement?
Yes. The mission of the Rider’s Workshop is to thrill customers with
a riding experience they will remember forever and to thrill them with riding
accomplishment that they will own forever. My mission is to inspire riders
to become their own motorcycling ideal.
How
do you plan to accomplish this?
I plan to accomplish this in four ways. First is to expose riders to a mostly
undiscovered network of roads through the Appalachians. I call them “invisible
roads.” They’re invisible because riders don’t seem to see
them, otherwise they’d be all over these roads. By showing riders how
to unearth these roads for themselves they’ll relish the continuous
discovery of new roads. In this, there is great adventure!
Second, I want to give riders a methodology for reading these roads. Invisible
roads are more challenging. I want to show riders how to quickly analyze road
conditions, road surroundings, and how to anticipate what’s beyond the
Vanishing Point. A full understanding of the “road” is a big part
of the art of safe motorcycling.
Third, if a rider wants to ride more skillfully they first need to ride smoothly.
Riding smooth is the fountain from which other riding skills spring. The goal
is to become seamlessly smooth so there is a Zen-like flow. Riding seamlessly
smooth all the time is nearly impossible but, on the journey toward seamlessness,
you will become an expert motorcyclist.
Finally, there is apres-ride. I know the cool places to stay. I know where
the food is delicious and the music rockin’. I know where it’s
party time. Finally and best of all say some, I know where the swimming holes
are along the way!
Okay—so
what about Zen?
Zen is multi-faceted when it comes to motorcycling. Zen is the gratitude and
joy you feel. Anyone who loves riding knows this. Zen is the connection with
another rider when you both know your ride is special. Zen is when you’re
focusing on something you love and time and distance compress into an endless
now. Finally, Zen is polishing your motorcycling ideal to its full luster.
In this we’re all Grasshoppers.
I hope this explains a little bit more about The Rider’s Workshop and about me. For more information, call me at 866-767-6900.
Jim Ford
Kensington, Maryland